Slim, modern, chic, and intuitive are the core attributes for designing M1 from inside out. M1 is a cool and fresh-looking electric scooter designed for young urban users. We try to rethink and redefine what electric energy means to future transportation. The goal of Niu Technologies is to create a sustainable lifestyle brand for green influences. Its impression for the general consumers has always been unsafe and low quality therefore, it is not desirable transportation for young urban commuters. Material: steel frame + abs + pp + aluminumĬlient: NIU Role: designer / design director with NIU design teamĭesign credit to Alan Tan as the concept lead designerĮlectric Scooter has been produced in China market for many years. It is a new way to a reliable and convenient lifestyle for our consumers.
To Niu, U series is more than simple transportation. Since the motor locks up when the alarm’s triggered, our consumers can feel safer zipping around town and enjoy the convenience keyless system provides. On top of this, a keyless start system and electric motor lock have been added to the design.
U has inherited all the smart features including APP analysis and GPS tracking, etc. Its frame becomes part of the body and the unique character of the design. We believe the thick frame could provide better strength and impact, and could highlight the streamlined design. To achieve adaptability, we have decided to expose it’s structure and have chosen a 38mm diameter frame design. U’s design is a balance between structure and styling. Consumers should be able to customize the scooter easily with accessories and a minimal amount of effort to tailor the scooter’s function to their needs. We were to design a light, agile, and adaptable platform. Therefore, the goal was very clear right from the start of the project. Niu has refined our scooter settings and reconsidered the essential needs for different consumer groups based on the 2.6 billion kilometer rider’s data and consumer research for this new product. Having accumulated successful experience from our previous N / M series products, Niu keeps on evolving and challenging new ideas, hoping to provide a new urban commute solution to a broader range of consumer groups. The goal of Niu technology has always been to create a sustainable lifestyle brand for green influences. With 13 sensors place around the vehicle and a strong processing Cloud ECU, users are able to connect permanently with their vehicle with "NIU E-Scooter.” With integrated GPS tracking and diagnostics, the application alerts the user to the battery level, malfunction, or when unauthorized movement occurs. The new battery pack provides 130km in terms of range making it a better product for a long-distance commuter for two. M+ wisely applies color separation under the seat to adjust the visual balance so it would look just as lite and agile as M1 even though it is physically bigger. It inherited the smart system and experience from all NIU products such as the GPS, 360-degree lighting system, smart LCD dashboard, auto-off signal lighting, and cruise control. M+ has kept the well-received design elements and rideability of M1 while improving the range and the comfortable space for two. Client: NIU Role: designer/design VP with NIU design team